Reach Engine — Command Center
Every active outreach thread, one place, real numbers pulled straight from the actual data files. Nothing here is a description of a plan — it's the current state.
1. Menopause — signal-rich list (250+ employers)
Ready, not sentCompanies with real public signal — Menopause Friendly accreditation, Pledge, or a wellbeing award. 3-email sequence + LinkedIn, all copy in workshop-kit.html.
2. Menopause — medium/cold list (50-249 employers)
Ready, not sentPure Companies House size filter, no prior signal. Judge-panel-rebuilt 4-touch sequence (day 0/3/8/15), live in the actual send scripts.
3. Wellness-crossover harvest (Pilates/yoga/spa)
RunningFitness facilities and physical well-being businesses, nationally — a no-cost partnership/referral pitch to studio owners, not a training sale. Draft copy on the Gemma brief page, not yet judge-panel tested.
4. Stef Mandirola / HASU — two Phase 2 threads
Proposed, nothing sentConfirmed real and active (8-week corporate case study, live Instagram, 40 Eventbrite events) despite an unfinished website.
5. The Reach Engine tool — now a real, reusable asset
Built and testedOne script replaces the pattern of hand-copying filter/harvest scripts per target segment. This is what makes "sell outreach to Stef, and others" a real, repeatable business rather than one-off custom work.